Joe Chocolates
Consumer Brand

Joe Chocolates

FOR
Consumer Brand
role
Strategy, Branding, Art Direction

Joe Chocolates is a company based in Seattle, WA, creating specialty flavored, locally sourced chocolate-coated espresso bark.

As part of the founding team in the 2016 UW Business Plan Competition, I created all brand/visual assets. Through consumer and market research and rapid product prototyping, the company was profitable within the first few weeks of sales. Joe's is now sold online and in retailers like Nordstrom and REI.

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